What Is Inbound Marketing and How Does It Help Businesses?
The Internet has changed the way we do business. At times, it’s also made it frustrating for business owners to get their message across. The old ‘tried and true’ methods of Marketing don’t have the same return they once had. Many business owners are left wading in a digital world that they don’t quite understand, let alone know how to navigate. Inbound marketing sought to change all that, by utilizing key aspects of how people use the Internet to draw customers in rather than seek them out. And though inbound marketing’s not a perfect system, it has had some significant successes.