Color Psychology: How Color Influences Branding & Marketing

That Million Dollar Color: How Companies Use Colors in Their Marketing & Branding Strategies

Think of your reaction when you see a hot pink or bright yellow car driving down the road…is that something you’d buy? Maybe not, but if those are your favorite colors, then you just might, as colors can affect us in different ways.
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2016’s Top 10 Video Ads that Got the Most Social Media Shares

Everyone loves a good ad. On social media, some ads are loved more than others. Here’s a look at 2016’s top 10 shared video advertisements, courtesy of London’s video analytics firm, Unruly.
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Beginner’s Guide to Inbound Marketing

What Is Inbound Marketing and How Does It Help Businesses?

The Internet has changed the way we do business. At times, it’s also made it frustrating for business owners to get their message across. The old ‘tried and true’ methods of Marketing don’t have the same return they once had. Many business owners are left wading in a digital world that they don’t quite understand, let alone know how to navigate. Inbound marketing sought to change all that, by utilizing key aspects of how people use the Internet to draw customers in rather than seek them out. And though inbound marketing’s not a perfect system, it has had some significant successes.
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Improve Your Social Media Engagement with These Helpful Tips

Having a great website is the first step in promoting your business, but if you really want your company to grow, you’ll need to expand your marketing efforts as well. Having a strong presence on social media is one way to do that. Using social media for business is also a necessity in today’s world. Here are some helpful tips to boost your social media engagement on various social media platforms.

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Check out the New E-Book We Did for Brother Sun Builders

We recently finished the design & writing of a promotional E-Book for Brother Sun Builders, a custom home builder located just outside of Austin in Kingsland, TX. E-Books are great marketing tools for promoting and showcasing your business and capturing new leads. We’re using this one in an autoresponder. When people sign up for Brother Sun’s e-mail newsletter, they get a copy of the E-Book automatically sent to them.

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