You look at your website often – you may even like things about your current web design. But something is gnawing at the back of your mind. You ask yourself: Is your website not doing the job? Is it really representing your company the way it should? Is it costing you customers rather than helping you gain more?
How to Know When It’s Time for a Website Redesign
Many businesses are often plagued by this dilemma. Unless they’re doing a good deal of research and testing with their website, most business owners don’t know whether they need a new web design or not. They know they’re not getting the leads they want, but redesigning a website is an expense. They’re wondering: Will it be worth it? Will it bring me the ROI I hope?
The truth is a good website redesign can do wonders for your business and brand, by attracting new customers, impressing current ones and bringing in more profits. A fresh new look, coupled with improved user-friendliness, using the most up-to-date code and technologies, adding lead generating and lead capturing features, and ensuring your website is both mobile-friendly and following the latest SEO guidelines can boost your profits enormously.
Getting your website redesigned can be an expense, but when done right by a professional web designer, the return will likely be much higher than your initial investment.
Changing Technology, SEO and How They Affect Your Company’s Web Design
The Digital Age is well upon us. Technology and trends change so quickly that in only a few years, your website can become completely outdated. Search engines are also continuously updating their guidelines, so unless you’re comfortable floundering in Nowheresville, or you’re the only company in the world doing business in a very popular market, the reality is you have to keep up with the trends. The competition is too tight not to.Watch Full Movie Online Streaming Online and Download
At our Austin web design agency, we often recommend our clients have their website redesigned every few years, sometimes sooner if their company has outgrown the functionality of their current design, or if there are issues with their website, and their website had originally been designed by another web developer.
Here are a few instances where you might be in need of a website redesign:
You Want to Be Able to Update Your Website Yourself Regularly
Some companies want to be able to update items on their websites themselves, like a store that wants to be able to add new products, or a realtor who wants to add new listings, or maybe there’s some information on your website that changes regularly. Perhaps you want to add a blog to your company website and you want to update the blog on your own.
If you find that your business calls for this type of setup, but you’re in need of a system to do so, you’ll likely need a website redesign.
In instances like this, you’ll likely want to consider a Content Management System (CMS). There are many types of content management systems available, from those that are custom developed to open source programs, like WordPress, Drupal and Joomla.
Depending on the size of your company and your needs, the type of CMS you’ll want will vary.
For small businesses, WordPress is usually the best fit for those wanting a CMS solution. WordPress is fairly easy for business owners and their employees to learn, with the proper training, and it’s currently the most popular CMS in use. Approximately 60% of worldwide CMS users are using WordPress specifically, and 27% of websites on the Web are built using WordPress. It’s also a customizable platform that’s rich in features.
Is Your Website Mobile-Friendly?
Over 56% of browsing on the Web is done on mobile devices, and we can’t stress this strongly enough – if at this point, you don’t have a mobile-friendly site, you are losing a lot of potential business.
While people still use their desktop computers to browse the web, more people are also using cell phones, tablets and other devices, and as you can see, these devices are now beginning to dominate the web browsing experience. Having a website that’s mobile optimized can help draw in more traffic.
In fact, some search engines, like Google, are heavily penalizing websites that aren’t mobile friendly, which means that if your site is not mobile optimized, you’ll have a hard time getting it to rank well in search engines, and you’ll be losing additional business to your competition.
Having your website redesigned into a responsive website, so that it’s mobile compatible, or having a separate mobile site created for your business is an absolute necessity if you want to grow your business.
If you’re unsure whether your website is mobile-friendly, or you’re uncertain if it passes Google’s guidelines for mobile optimization, Google has created a mobile tester for you to test your website and find out. Click on the link below to check it out:
Does Your Website Look at All Outdated? Do Your Competitors’ Websites Look Better than Yours?
If you answered yes to either of those questions, then that’s also an indicator that it may be time to redesign your website.
In addition to redesigning your website, it’s also important to keep your site updated. If your business changes over time, then your website should reflect those changes. Minor improvements, fresh content, and some new graphics periodically will help add variety to your website and keep your content fresh until your next redesign. And in return, fresh content will keep search engines coming back to your website and help you rank higher.
If you’re still unsure whether you need a new web design, you might want to speak to a website designer and see what they recommend. Depending on your situation, a full website redesign may not be the way to go. You could be better served with a different solution. Maybe it’s your marketing that’s the issue. Contacting an agency that handles a variety of these services might be the most helpful path to get the answers you need.
In our Austin agency, we offer a variety of services and work with our clients to assess the most appropriate solution for the issues they’re experiencing. If you’re in need of a new web design, or even if you’re not entirely sure what it is you need, but you just know something’s not working, give us a call. Let’s chat.