Having a great website is the first step in promoting your business, but if you really want your company to grow, you’ll need to expand your marketing efforts as well. Having a strong presence on social media is one way to do that. Using social media for business is also a necessity in today’s world. Here are some helpful tips to boost your social media engagement on various social media platforms.
Social Media for Business: Why Every Business Should Invest in Building Their Social Media Presence
In 2016, approximately 78% of Americans have a social media profile. That’s a lot of people. It’s also the reason every company should utilize as many of the main social media platforms as possible, including Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram. Depending on your business’s industry, you may want to add others as well.
If your business doesn’t have a social media presence, you’re missing some significant opportunities to connect with your customers and gain new ones.
What Items Can Businesses Post to Increase Social Media Engagement?
The items you post should pertain to your business, but the tone you use can vary across platforms.
For instance, on Facebook, you’ll want your posts to have more of a social and personal appeal. Facebook is all about connecting with your customers in a social, friendly way.
On LinkedIn, you’ll want to be a little less informal and more business-like, as LinkedIn tends to be more about business networking.
Twitter is also a more casual environment, but may take some getting used to. You’re very limited in what you can say in a tweet (Twitter allows for only 140 characters), so you’ll need to keep it short and succinct.
On Google+, you can post your blog posts, news, pictures and videos. It’s important to have a presence on Google+, and a business page because it helps with your rankings in Google’s search engine. If you don’t already have a Gmail account, you’ll have to set one up to use Google+.
Another great social media platform that’s newer on the horizon, but is quickly picking up steam is Snapchat. Snapchat stories, as they’re called, last 24 hours, and consist of a group of snaps weaved together to make up a video narrative.
Not surprisingly, Snapchat’s most popular age demographic is between the ages of 18-34, but the fact that it generates over 10 billion video views a day makes it a very powerful social marketing tool for businesses. Consider using it for things like product launches, trade shows and one-of-a-kind events.
The importance of visual media is growing exponentially – on Facebook alone, adding visual media to your posts will help you reach more people, increase your response rate and boost your likes and shares, thereby naturally increasing your social media engagement.
Here are some types of visual media that can definitely help when you need to boost your social media engagement:
Videos are an excellent way to promote your company. They can range from short pieces about your company and what it does, to training, to interviews with key members of your staff or customers, to a video about a new product or service that you’re launching.
It’s important to keep your videos somewhat short, around 2 to 3 minutes is ideal, but try not to go over 5 minutes. Focus on key information about your business and/or product/service.
And don’t forget to host your videos on Youtube to get even more views. Cross promotion on various platforms is actually a great way to garner interest among your followers.
Infographics like the one above are another great marketing tool – and they happen to be somewhat under utilized. Gone are the days when infographics would relay dry, statistical information about your business. Today’s infographics are a much more creative, eye-catching bunch.
Infographics are also highly effective for improving social media engagement. Because our brains process visual information at a rate of 13 milliseconds, we can actually compute an infographic much faster than text.
All visual media will help you reach more people when added to your posts. Photos are no exception. They’re also the building blocks of certain social media platforms like Pinterest and Instagram.
What types of photos you use can also differ according to the platform.
With Facebook, the pictures that get the most likes and views tend to be more casual. This doesn’t mean you shouldn’t promote pictures of your products on Facebook. By all means you should.
But a snapshot of a customer wearing a new bag they just purchased, with a story about how delighted they are, and mentioning their name and tagging them, will go a bit further on Facebook than a plain product shot of that same new bag, with no people in it and no personal story included.
On Pinterest, pretty product shots and pictures work great, and the stories created in the boards fit a bit more into the standard advertising norm.
Memes have been around for a few years, but they’re still the new kid in town. These are often funny (and sometimes sarcastic) quips posted on an image that can be relative to what you’re trying to promote.
On personal Facebook pages, it’s likely you’ve seen memes using pics of celebrities, images of pets or political candidates.
Depending on what you’re selling or the services you offer, memes may or may not be appropriate for your company. If your business benefits from humor, then try out some memes on an upcoming event or new product and see what kind of results you get.
The Art of Social Media for Business
When working with social media, you may find you need to adjust your way of thinking. The one thing you don’t want is to color your posts with hard sales pitches. That will only turn off your followers.
There is a bit of an art to how social media marketing works, so get creative and innovative in the ways you approach your customers. Remember, social media engagement will ultimately come about from connecting with your customers on a human level, and building relationships and trust.Watch movie online The Transporter Refueled (2015)
If this all sounds great, but you just don’t have the time to do it or just don’t feel it’s where you’re talent lies, considering outsourcing the work to a company that can act as your social media manager. It’s imperative nowadays for all companies to have a strong social media presence, and you won’t want to miss out on so many great opportunities to connect with your customers and gain new ones.
In our Austin design firm, we often handle our clients’ social media marketing and take care of their graphic and video needs as well. If you’re in need of these services, give us a call. We’re happy to help.