What Is Inbound Marketing and How Does It Help Businesses?
The Internet has changed the way we do business. At times, it’s also made it frustrating for business owners to get their message across. The old ‘tried and true’ methods of Marketing don’t have the same return they once had. Many business owners are left wading in a digital world that they don’t quite understand, let alone know how to navigate. Inbound marketing sought to change all that, by utilizing key aspects of how people use the Internet to draw customers in rather than seek them out. And though inbound marketing’s not a perfect system, it has had some significant successes.
Having a great website is the first step in promoting your business, but if you really want your company to grow, you’ll need to expand your marketing efforts as well. Having a strong presence on social media is one way to do that. Using social media for business is also a necessity in today’s world. Here are some helpful tips to boost your social media engagement on various social media platforms.
We recently finished the design & writing of a promotional E-Book for Brother Sun Builders, a custom home builder located just outside of Austin in Kingsland, TX. E-Books are great marketing tools for promoting and showcasing your business and capturing new leads. We’re using this one in an autoresponder. When people sign up for Brother Sun’s e-mail newsletter, they get a copy of the E-Book automatically sent to them.