What Is Inbound Marketing and How Does It Help Businesses?
The Internet has changed the way we do business. At times, it’s also made it frustrating for business owners to get their message across. The old ‘tried and true’ methods of Marketing don’t have the same return they once had. Many business owners are left wading in a digital world that they don’t quite understand, let alone know how to navigate. Inbound marketing sought to change all that, by utilizing key aspects of how people use the Internet to draw customers in rather than seek them out. And though inbound marketing’s not a perfect system, it has had some significant successes.
Why Website Builder Software Can Hurt Your Business in the End
In Austin, prices can vary as to what you can expect to pay for your website design. There’s an old saying, “you get what you pay for”, and that’s true to some extent of web design too. The truth is great website design doesn’t need to cost you your first born, but it should cost something. When you hear the words free or cheap web design, you may want to think beyond the initial dollars you’ll be saving, and really consider how much this may be costing your business in the end.
You look at your website often – you may even like things about your current web design. But something is gnawing at the back of your mind. You ask yourself: Is your website not doing the job? Is it really representing your company the way it should? Is it costing you customers rather than helping you gain more?
Having a great website is the first step in promoting your business, but if you really want your company to grow, you’ll need to expand your marketing efforts as well. Having a strong presence on social media is one way to do that. Using social media for business is also a necessity in today’s world. Here are some helpful tips to boost your social media engagement on various social media platforms.
We recently finished the design & writing of a promotional E-Book for Brother Sun Builders, a custom home builder located just outside of Austin in Kingsland, TX. E-Books are great marketing tools for promoting and showcasing your business and capturing new leads. We’re using this one in an autoresponder. When people sign up for Brother Sun’s e-mail newsletter, they get a copy of the E-Book automatically sent to them.